In They Live, a drifter named Nada discovers television broadcast signals that were enslaving the population and keeping them in a dream-like state, and that the only way to stop it is to shut off the signal at its source. Nada also finds sunglasses that make the world appear black and white, but they also reveal subliminal messages in the media. Through the sunglasses, Nada is able to see that many people are actually aliens with skull-like faces. Nada goes on a mission to hunt the aliens and to destroy the antenna that sends the television signal.

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